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Apple Won’t do VR — Nor AR

Gerald McAlister
4 min readMay 19, 2020

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Within the virtual reality and augmented reality industry, there’s been an immense amount of speculation surrounding what Apple plans to do for their devices in this realm. Tim Cook famously denounced virtual reality, claiming that augmented reality would be far superior, leading a lot of analysts to speculate that Apple would only do an augmented reality headset and not a virtual reality headset. However, I think that everyone so far has…

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Gerald McAlister

Software engineer, hardware tinkerer, focused on VR, AR, AI, & Web3. I write about whatever crosses my mind, but try to focus on business vs tech vs philosophy.